Wet rub is a term for seasoning or developing flavor in barbecue. Understanding this term helps you recognize what a BBQ guide, manufacturer or pitmaster is referring to.

Why wet rub matters

Salt, spices, sweeteners and smoke can all contribute different flavors. Amount, timing and cooking heat determine how the finished food tastes.

Practical consideration

Start with controlled quantities and avoid using high-sugar coatings over intense direct heat where they may burn.